Homecoming Scotland 2009 the Scottish Government initiative managed by EventScotland in partnership with VisitScotland has proved to be achieving its aims. A recent report shows that most European city destinations have registered a drop in occupancy rates, while Edinburgh has shown a rise.
This celebration of Scotland has attracted visitors from around the world, particularly from countries with large Scots diaspora populations, such as Canada, the USA, Australia and New Zealand and other parts of the UK. However, the continuing celebrations are not only for people with links to Scotland; they are for anyone who simply loves Scotland.
The overall objective of Homecoming is to deliver £40m of additional tourism revenue to the country, with just over 6 months to go it looks set to achieving this aim.